Cloud playout can create and manage channels with all the benefits of broadcast programming but without the operating expense.įor example, cloud infrastructure can be scaled up as well as down. Channels only gained a return if they ran for long hours over several years, which meant only large companies could operate channels. In the past, broadcast-grade channels and programming needed lots of expensive hardware and a team of specialists.
In fact, cloud playout has the potential to expand the reach of traditional broadcasting farther than ever due to its accessibility.
Traditional broadcasting was the standard model for decades, and cloud playout is the tool that can bring that successful model to eager online audiences. Creating experiences without needing a large pay-per-view infrastructure has opened up opportunities for engaging audiences with time-bound experiences. Recent events have expanded audience preferences for streaming event-based content.
The ad addressability of CTV means FAST can command higher CPMs and generate healthy revenues. The growing CTV audience includes a growing acceptance of advertising as a monetization model.
The rise of Free Ad-supported Streaming TV (FAST). Both passive and active viewing suit channels with AVoD (advertising-based video on demand) and SVoD (subscription video on demand) monetization. The lean-back experience with longer viewing times is ideal for channels and linear content. Within the media industry, there are three key changes that are driving this rise in online linear viewing. Though traditional linear channels have been losing audiences to the convenience of on-demand streaming, they’re capturing a share of the online audience and revenue through cloud playout. The programming on these channels is broadcast like traditional media on web apps, mobile apps, livestreams, and social channels. The difference is that these channels access the growing online audience, enable workflows in the cloud, and – in contrast to livestreaming – can offer the ability to switch between live and on-demand content during the stream. What is Cloud Playout?Ĭloud playout, or broadcasting from the cloud, creates channels and schedules of programming in a very similar viewer experience to traditional television channels. Brightcove teamed up with The DPP, who interviewed sports organizations, broadcasters, and publishers on how they’re using cloud playout to launch and manage linear channels. Linear programming is making a comeback, and it’s all thanks to cloud playout. Yet linear content delivery is alive and well.” “The rise of SVoD led some observers to draft the TV channel’s obituary.
0 kommentar(er)
